Web Development in Fort Lauderdale

Digital Marketing in
Fort Lauderdale

Fort Lauderdale, FL, one of Florida’s most popular and widely recognized cities. It’s a large coastal city a short distance north of Miami and the county seat of Broward County. It has a wide variety of unique attractions that bring people from around the world to Florida’s tenth largest city. The city boasts a diverse economy that thrives through a variety of industries. Manufacturing, marine, tech, real estate, film and television production, and even aerospace and avionics industries thrive in Fort Lauderdale.

 

Nearly 200,000 people are fortunate enough to call this incredible city their home. Residents are able to satisfy their need for fun and adventure with the vast array of entertainment, culture, nature, and more that Fort Lauderdale has to offer. Once a prominent spring break location for college students, Fort Lauderdale has developed into a hotspot for a different demographic. The residents of Fort Lauderdale now prefer art, boating, and luxury vacations to wild partying. Nearly 4 million annual cruise ship passengers make the city’s Port Everglades the third largest cruise port in the world.

Fort Lauderdale Businesses

Fort Lauderdale’s Las Olas Boulevard, also known as the Riverwalk Arts & Entertainment District, is home to a wide variety of shops, bars, restaurants, and various forms of entertainment. South Florida is a tropical paradise where people go to relax and enjoy a particular way of life. Fort Lauderdale is one of South Florida’s biggest examples of this laidback lifestyle. Businesses in Fort Lauderdale are able to thrive if they offer high-quality products or services. The challenge for many Fort Lauderdale business owners, however, is standing out among the countless other businesses that have also set up shop in this sprawling city.

 

With so much competition and such a large geographical range to cover in Fort Lauderdale, FL, businesses need to put additional focus into the way they market themselves, starting with a quality website and effective SEO (search engine optimization.) Proper digital marketing (including mobile) is of vital importance to Fort Lauderdale business owners who need to ensure their businesses are reaching enough of their target audience. Paradox Media provides all the digital marketing services necessary to help your business get a leg up on the competition in Fort Lauderdale’s expansive and diverse economy.

Custom Websites in Fort Lauderdale

The first step in setting your business apart from the competition in Fort Lauderdale, FL is to make sure your website is user-friendly, visually pleasing, functional, responsive, and provides a satisfying user experience (UX) for potential customers. No online marketing campaign can be successful without a quality custom website. This is especially true nowadays where most people prefer to do as much business as possible online. Paradox Media’s web developers are professional, passionate, and experienced, and we guarantee our work with a 100% satisfaction guarantee.

 

Paradox Media’s web design team can build your business a custom WordPress website that no one else will have. No matter what level of functionality you need for your website, our web development team can incorporate it into your website via WordPress and its wide functionality. WordPress websites are powerful, fully customizable, and incredibly functional. With over 60% of the internet using WordPress, Fort Lauderdale business owners can enjoy ongoing site reliability and ease-of-use.

Harness The Power of WordPress

In a city as large as Fort Lauderdale, custom WordPress websites are the most optimal choice for bringing in new business to your company. The  WordPress websites we create are fully responsive across all screen sizes. This provides a better user experience through a versatile, user-friendly interface that is optimized for phones and tablets. With a custom website built in WordPress, Fort Lauderdale businesses will make positive lasting impressions on potential customers who visit their websites. Paradox Media also does more than website design:

 

Paradox Media’s other design services will tie your business’s image together. Your brand will stand out among the competition in your industry, guaranteed. In order to give your website and your business the makeover it deserves, our design team can also create brand style guides to ensure your colors, fonts, and stylistic choices are the same across your entire brand. Brand cohesion is vital in making a good impression on potential customers. Our design team can also provide logo design, brochures, business cards, coupons, and so much more to ensure the face of your business is uniform and polished.

SEO in Fort Lauderdale

Another critical component of extending your business’s reach to your target audience is SEO (search engine optimization.) SEO utilizes Google’s free algorithm to rank your business website as high in Google’s organic search results as possible. We determine the best target keywords for your business and use those to increase your site ranking position. Search engines like Google use an algorithm to crawl webpages and determine where to rank each site. If Google feels your website will rank well for your target keywords, your website will earn a higher rank position and reach more people

 

Having your business website show up on the first page of Google’s search results for your target keywords is essential, as most websites that do not appear on the first page of search results often see little to no site traffic. This amounts to less exposure and fewer conversions, and less sales or engagment. When choosing a Fort Lauderdale SEO company, business owners must be wary of SEO companies that use shady tactics to provide their services. If Google crawls the pages of your website and determines that your site’s content was written with the sole purpose of manipulating the algorithm, you could find your business banned from ever appearing in Google’s search results. This Google ban can even stretch to when you create an entirely new website for your business because the business name, address, etc. stay the same.

The Paradox Media Difference

Paradox Media uses only the most up-to-date and proven SEO techniques when providing SEO services for your business, ensuring that you never have to worry about your website getting banned. Paradox Media’s local SEO services aim to rank your business as close to the number one search result for your target keywords as possible, to maximize your website’s site traffic and conversion rate. Paradox Media also offers digital marketing agency services that run pay per click ads (PPC) on Google and social media sites such as Facebook. However, we consider organic SEO as the most important tool business owners can utilize when looking to extend the reach of their business.

 

Paradox Media doesn’t set and forget your optimized web content. We monitor your business’s SEO metrics daily and adjust your SEO or SEM (search engine marketing) campaign as needed. This keeps your website ranked as high as possible in Google’s search results. For business owners in Fort Lauderdale, SEO services and a high quality, custom website can make all the difference in your business simply getting by – versus thriving successfully locally.