Paradox Media Logo

Graphic Design for Websites

What Is Graphic Design in Contrast to Web Design?

Graphic design is an expressive method of conveying ideas that combines artistic skill with technological prowess. The designer uses a wide range of media to get the client’s message through to the target demographic. Graphic design relies heavily on the use of both images and type. Graphic design for websites is the process of designing and creating graphics to be used on a website.

Designers create visuals to convey their clients’ messages. Images can be extremely persuasive means of communication, able to express not just facts but also feelings and attitudes. Graphic designers are experts in translating information into visually appealing formats for use in print, film, packaging, and signage.

Compared to web design, graphic design lacks interactivity. The visual is static even if it may be seen and touched. To maximize a website’s usefulness, the user must actively participate in the design process by, for example, clicking various buttons and menus.

Web design is the practice of organizing information and media for use and distribution on the World Wide Web. The user interface (UI) is the part of a website or mobile app that allows visitors to interact with the site and is part of the website’s overall operation.

Web design is responsible for the aesthetics of a website, creating an atmosphere to engage visitors and improve their overall experience. To that end, web developers handle tasks including testing and optimizing websites and making sure they operate fast and effectively to guarantee their functioning.

Web designers need coding skills and familiarity with a variety of web development tools. Graphic design does not need such understanding since, for the most part, it is permanent. Unlike web design, there are less restrictions on how a design may be altered.

Person looking at design templates.

Is Graphic Design Needed for Web Design?

It is useful to separate web design and web development here. It’s common for people to confuse design with development, although these two processes are really very distinct. Although many individuals are capable of doing both, design and development need quite different skillsets.

Web design is a form of visual communication; as such, it requires skills in visual design. What this means is that you absolutely need the services of a graphic designer.

Code languages like HTML, CSS, and JavaScript are not design. Web development markup languages are what you employ to make the website a reality. All good front-end developers should have a solid foundational understanding of these frameworks. You should begin with the necessary concepts, since they are used in all web development.

What Is the Importance of Graphic Designing in Websites?

Graphic design gives you the ability to create visual identity of a company. Like logos and fonts, graphics are used to showcase the products of your company, without spelling it out, leaving the designs and logos to do the talking for you. Visual design on the web is very important as people can only look but not touch when experiencing things before making any purchase. Therefore, the graphics have to be inviting and of a high caliber if sales are to be made. Companies that are not tech-savvy find this time-consuming and costly. We advise you to consider hiring a graphic designer for the job. Graphic designers can easily create anything that is visual.


Do Graphic Designers Build Websites?

Only graphic designers with web development experience can be said to be able to build websites. This is because the markup languages required are not related to graphic design but to web design. The images, buttons, typography, color scheme, etc. on the website are elements of graphic design. But how they are actioned is web design. The person doing the front-end design needs to know about HTML, CSS, and JavaScript. Because there are many aspects of the website which need to be developed. In the process of developing the site, the front-end designer needs to be able to debug problems on the site such as 301 redirects and 404 not found status codes. If someone is simply a graphic designer, they will not have the correct skills to action these more in-depth web design challenges.

Your website should also be built with responsive and flexible design in mind. To get the most out of your brand-new site, you need to be familiar with the way in which mobile compatibility impacts the layout. Last but not least, remember that the original files used to generate these designs may be obtained from the graphic designers themselves. Adobe Photoshop (PSD) files are the standard, since this is a widely used vector format among graphic designers. The term “vector” refers to the ability to modify (alter, move, add, or remove) content as needed. If you plan on making major design changes to your website in the future and would want to work with a new web developer, you may request these files to keep as a backup.

Graphic design is an art that helps to communicate a message or tell a story in a way that is visually appealing for the target audience. Graphic design is the process of visual communication and problem-solving through the use of typography, photography, illustration, color and form.

Find Out How Our Graphic Designers Can Turn Your Website into a Visual Masterpiece

Skip to content