How to Pick the Best Website Color Scheme

What Is A Website Color Scheme? To begin, what does the term “website color scheme” really mean? It goes beyond the hue of your company’s emblem or the design of

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Marketing Automation on a Budget

What is Marketing Automation? Repetitive marketing tasks may be automated with the use of software in what is called marketing automation. Email marketing, social media posting, and even ad campaigns are

Post-it with "Get More Leads" written on it.

The Best Approach to Lead Generation for Online Businesses

What Is Lead Generation? Any potential customer who shows interest in a company’s offering is considered a lead. In business, generating leads is attracting potential customers and maintaining them until

SEO for Business Owners Series: Content Audits

What Is a Content Audit? A content audit is the process of methodically reviewing and evaluating all of your website’s content. The end goal is to fine-tune your content plan

What is Digital Strategy?

Digital strategy is not just an idea; in practice, it should take the form of a detailed actionable roadmap. These days, technology is much more than just the hardware and

SEO for Business Owners Series: SEO Audits

What is an SEO Audit? An SEO audit is the process of examining how well your online presence aligns with best practices; it is the first step in developing a

An Intro to Digital Marketing Agencies

What Is a Digital Marketing Agency? To assist businesses, accomplish their advertising and sales objectives, digital marketing agencies use a broad range of methods, approaches, and digital resources. Through omnichannel

Graphic Design for Websites

What Is Graphic Design in Contrast to Web Design? Graphic design is an expressive method of conveying ideas that combines artistic skill with technological prowess. The designer uses a wide

Quick Guide to eCommerce Payment Processing

Selecting a payment processing system that works for your business and your customers may have far-reaching effects, like improved productivity, happier clients, and more business. It’s true that some alternative